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B2B appointment setting in Australia
Updated 25 October 2026
B2B appointment setting means an agency qualifies your prospects by phone and books meetings straight into your sales team's calendar. Cold calling and appointment setting are delivered by our Sydney partner, Aaxcello. What counts as a qualified meeting is agreed with you upfront, with a weekly report on who was called and what they said.
What counts as a qualified appointment
The definition is the whole product. Agree it in writing before anyone dials: the accounts and titles that count, the need or intent the prospect has to show, and the next step that has to be booked. Your ICP and what a qualified meeting looks like for you are agreed in an induction session before calling starts.
Who delivers it.
GTM Engine builds websites and has a commercial referral arrangement with Aaxcello. The booking links on this page go straight to the partner's calendar.
How appointments get booked
- Scope and fit check. A scoping call on your business, ICP, deal size and what you have tried.
- Induction. Your ICP, product, objections, competitors and what a qualified meeting looks like for you, so the callers sound like they work for your business.
- List, framework and email built together. Call list, call framework and objection handling, with the email sequence written to tell the same story.
- Calls go live. Callers usually go live within two weeks of starting, prioritising prospects who opened, clicked or replied.
- Meetings in your calendar, reported weekly. Qualified meetings are booked straight into your calendar. The weekly report covers who was called, what they said, call recordings, meetings booked and pipeline created.
Booked is not held
A meeting that does not happen costs you twice: the slot and the follow-up. Ask any provider for the held rate, not just the booked count. The partner's own pricing calculator plans for no-shows explicitly rather than counting every booking as a meeting.
Inbound appointment setting
Already generating interest? Inbound leads can be qualified and followed up too: website enquiries and form fills, outbound replies and callbacks. They are called quickly and qualified against your criteria, and the ones worth your time are booked. That work is priced separately on volume.
What it costs
Prices quoted from the partner's published price list on 25 October 2026. Month to month, paid in advance, no setup fee, no lock-in. Something different in mind? Raise it on the call.
Who it fits
- Service businesses with no outbound running and no idea where to start. It's set up for you; you show up to the meetings.
- SaaS businesses whose buyers want to see the mechanics: deliverability, sequencing and reporting.
- Early-stage startups that are price and trust sensitive, and want honest reporting over a pitch.
Related
Cold calling agency in Sydney covers the calling itself. Outsourced SDR services in Australia compares an agency against your first hire. Best AI and outbound agencies in Sydney ranks the Sydney options.
Questions
What is B2B appointment setting?
An agency qualifies your prospects by phone and books meetings straight into your sales team's calendar. The meeting is the deliverable; the definition of a qualified meeting is agreed with you before calling starts.
How much does B2B appointment setting cost in Australia?
Models vary: retainers, monthly packages, per-meeting and per-lead fees all exist. The packages here are month to month: Foundations at $2,499 + GST a month and Growth at $4,999 + GST a month, paid in advance, with no setup fee and no lock-in.
How many meetings will I get?
No honest agency can promise a number. Typical ranges per package are published on the partner's pricing page, stated plainly as not a guarantee: volume depends on your ICP, your offer and your market.
Do the meetings go straight into my calendar?
Yes. Qualified meetings are booked directly into your calendar, so there is no hand-off step.
Can inbound leads be qualified too?
Yes. Inbound leads, website enquiries and outbound replies can be called and qualified too. It is priced separately based on volume; raise it on the call.
Is there a contract?
Month to month, paid in advance. No lock-in, no exit fees and no setup fee.
Thirty minutes to scope your appointments
A straight answer on whether outbound can fill your calendar.
Book a call